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Family Business Matters       07/22 09:25

   Speak Up

   Some management scenarios call for saying more, not less. 

By Lance Woodbury
DTN Farm Business Adviser

   Family businesses are simultaneously full of emotion and silence. The 
intense feelings of love, frustration, pride, conflict or disappointment we 
feel toward family members with whom we work, while occasionally erupting in 
heated shouts or congratulatory hugs, more often are met with quiet. But, often 
what is needed is more rather than fewer words. 

   Don't misunderstand me: Silence in some cases is appropriate. Proverbs 10:19 
tells us that, "When there are many words, transgression is unavoidable, but 
the one who restrains speech is wise." There are many instances of family 
brokenness that trace back to something one said out of anger. Knowing when to 
stay silent is just as important as knowing when to speak up.

   However, now may be the time for you to speak up in your family enterprise. 
If the following scenarios fit your business, I would encourage you to consider 
saying more instead of less.

   INTENTIONS ABOUT THE FUTURE

   Often, there is silence regarding the parents' intentions about passing down 
the ranch or farm. Will it be gifted? When? Will it go equally to all the kids, 
or will the on-farm heir get preferential treatment? It isn't easy for parents 
to talk about such things; issues of mortality, equality, legacy, retirement 
and financial security are bound up in the topic.

   Not discussing intentions leaves the next generation guessing. That might be 
acceptable if no one returned to the farm, but if a son or daughter has 
returned, his or her entire career and future security are also bound up in the 
conversation. Talking about the plan for the farm or ranch is critical to the 
next generation's financial and career choices. The long-term future of the 
farm hangs on the results of this dialogue.

   APPRECIATION FOR CONTRIBUTIONS

   Perhaps because of bonds that transcend circumstances, families working in 
business together often take their relationships for granted. We expect family 
members to show up earlier, work harder, give more effort, take more ownership, 
stay later and stick with it -- and they often do. 

   Because we think our family members will be there tomorrow, we often tell 
them what we don't like. Instead of expressing gratitude for their work or 
effort, we complain about what went wrong. We assume they will be there 
tomorrow, so we think there will be time later to express our thanks. Of 
course, when they are not there tomorrow, because of frustration, burnout or a 
life-taking accident, we might wonder if they knew how much we appreciated 
their contribution.

   ACKNOWLEDGMENT OF SKILLS

   When we consider highly effective nonfamily employees, we often take care to 
thank them not just for their contributions, but also for the special skills 
they bring that lead to success. We may acknowledge the way they lead by 
example, can fix almost anything or work extraordinary hours. We praise them, 
in part, because we want to retain them. We know how valuable they are and how 
difficult replacing them might be.

   With family members, however, we often subconsciously think that because 
they are in the family, they will automatically, and forever, stay in the 
business without the same acknowledgment. The principles of praise that govern 
our interactions with key nonfamily staff don't seem to apply to family. We may 
treat them differently, but everyone, family included, likes to be acknowledged 
for his or her unique contributions.

   Speaking up about the future brings the next generation certainty. Saying 
thanks demonstrates gratitude. And, acknowledging your family business 
partner's skills gives that person confidence in his or her abilities. Speaking 
rather than silence is often the right choice.

   **

   Editor's Note: Write Lance Woodbury at Family Business Matters, 2204 
Lakeshore Dr., Suite 415, Birmingham, AL 35209, or email lance@agprogress.com.


(ES/BAS)

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